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This is a space to co-create events for Designer Breakfasts.

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In the spirit of new, participative times we are co-creating our events

 

Our next Breakfast is a response to the Government's 'New Talents for the New Economy strategy' - see link below for download. You are welcome to edit or add to the list of discussion topics, questions, policies and reading material. Please be as creative as you like and feel free to suggest speakers, too. Simply click on the edit button and remember to save your edits.
Best wishes,
Designer Breakfasts
Help shape a response to the Government's New Talents for the New Economy report
New Talents for the New Economy is the Government’s new strategy for a world-beating creative Britain. We've invited Government representatives and key design commentators including the RCA’s Jeremy Myerson to debate our response to it. Most importantly we want policies to help small design businesses connect with the tens of thousands of SMEs who don't use design. The event will be chaired by Nico Macdonald, design strategist and writer.
And we want you – the most articulate small design business principals around – to help us shape the conversation. We’ve started a wiki so that we can bounce ideas around (if you’re not familiar with the term, it’s an electronic meeting place/shared file that allows groups to collaborate and develop ideas online). You’ll see we’ve outlined our own policy suggestions and added questions to get you thinking.
Design Week says the industry’s response to New Skills for the New Economy has been slow. This means there’s an opportunity to show the editor and our elected representatives that the best ideas come from people at the sharp end.
Don’t miss this chance to make your views count. For the full report go to:
To register please email events@designerbreakfasts.net

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Documentation

 

Write up in Nico Macdonald Reporting

 

Discussion topics

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How our sector can make a difference to the economy and our own bottom lines

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  • getting closer to SMEs who don't currently engage with designers
  • selling creativity not outputs - developing the value of 'design thinking' developing a 'design culture' in the UK
  • developing an 'investment culture' - moving from fees for services to other payment models
  • developing financial literacy/business planning skills

 

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Speakers/panelists/respondents - provisional list

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  • Hasan Bakhshi, senior policy analyst, NESTA recommended by a colleague
  • Will Hutton - the Work Foundation - Design Council to invite
  • Baroness Vadera - Design Council to invite
  • Jeremy Myerson - Helen Hamlyn Foundation, RCA
  • Liz Lydiate - course tutor, MA in Creative Enterprise London Institute - Designer Breakfasts to invite
  • James Heartfield, author of the Blueprint Broadside cited below
  • Nico Macdonald, Spy, design writer and strategist

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Questions

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  • The Creative Britain initiatives focused on strengthening the industry itself, but what is the government doing in regards to creating demands for design and creative services? Isn't this equally important for the longevity of our success?
  • Are the terms creative industries and cultural industries meaningful and useful?
  • Are other sectors of the economy un-creative? Danger of trying to own creativity, importance of creating common ground, and designers needing 'non-creative' skills
  • Where is the economics in the Creative Economy Programme?
  • What are the sources of cultural creativity?
  • Does the Creative Economy Programme indicate an understanding of current design thinking?
  • How successful has government been at stimulating/funding creatively driven R&D?
  • How creative is government itself?
  • What are the knowledge/transfer challenges around creativity and the economy, and how might they best be addressed?
  • Is there a credible model for UK plc operating as a 'creative island', servicing manufacturing-oriented economies?
  • Will the proposed World Creative Business Conference be of value to the creative sectors, including design?
  • What are the (other) barriers to the application of creativity and innovation in the UK economy?
  • How successful has the Government's consultation programme around the Creative Economy Programme been?

 

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Policies that might help us have a more creative economy

 

  • The idea that design is part and parcel of success in business, just the same as accountancy or management science, need to be taught in schools and colleges. Design and creativity is the key driver in building brand equity after all!

A campaign to encourage UK SMEs to think big - more partnering with designers

  • Support for different charging models - such as taking a share of equity/payment by results. Maybe legislation to smooth this?

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Giving funds to the people, not just to public sector bodies, so they can run campaigns targeted at SMEs themselves

  • This is an area where small design practices might be able to get through to SMEs more effectively than global agencies or government initiatives. Could the natural camaraderie between small businesses be harnessed here?

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Encouraging business schools to connect with designers - using design thinking to make business planning courses accessible and enjoyable.

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Helping people to run forums where SMEs and creatives can meet.

  • Fora might be an opportunity to join up business support agencies, creative businesses and the London Design Festival to create an enjoyable and informative event that's industry-led and plugged-in to SMEs' needs.

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Using design thinking to create Government policy

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Encourging more designers to run for public office - making Government a place where creative people would want to work. Let's bring ideas to the fore in politics

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Reading and briefing

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Welcome to your PBwiki!

 

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